Most of the small businesses have budget constraints. They do not have enough provisions and capacity to spare for promotions and marketing. This is what makes their moves more conservative and sluggish compared to the larger setups and big ventures that move freely and spontaneously with promotions and branding.
Marketing cost is a grueling issue for these businesses. But the modern world of online business and hyper-networked communication has opportunities for all if you are willing to do it. The digital landscape allows you to go your way and get things done in more ways than are possible otherwise. This is where you can get more options to do marketing within your scope of the budget.
So, here are the 6 most lucrative and ingenious ways to do digital marketing when you do not have a free-hand at budget or lack financial support.
Create Multi-purpose Content
You need content to be alive and going on digital media. Your profile feeds, posts, creatives, and user interactions, all need a regular supply of content to keep your communication pulse going. But, planning and creating content separately for every channel and platform can add to a lot of effort and cost.
Here, you should be finding out and focusing on smart ways to keep your channels populated with content. This requires you to create content that lays the foundation for the majority of marketing activities. Your aim here has to be using a piece of content that can be rendered in many ways and can fit many places.
A quick example of this can be you can be creating a blog post for your blogging platform in the first go. The same post can be further converted into a graphical form through an infographic and posted on an image-first social channel like Pinterest. The same content can be picked in the form of quick highlights and repurposed into a video using any free tool for video creation. This can be pushed on video media platforms like YouTube to target the users who are more active on video channels and OTT platforms. Thereby, expanding your overall reach with different groups and sets of users using the same piece of content in different forms and renderings.
Leverage Online Review Sites
Business research and review sites are a great way to claim your online credibility. Getting listed on these platforms and acquiring ratings and reviews from your customers can get you to leverage on free user-generated content that builds community proof and corporate standing of your business without spending heavily on industry alliances and certifications.
Customer’s opinions are highly trusted by users. These are the words that people always look for to grab information about your business and assure themselves of your market credibility before buying or investing with you.
Try to list your business with as many notable platforms possible like Google My Business listing and Glassdoor. This has much value as compared to the testimonials and reviews on your website. And with this, you have high chances to get users making up their minds in favor of your services and products from here.
Record Short and Crisp Videos
In recent years, video media has grown to significant prominence. YouTube generates over a billion hours of views every day and receives over 2 billion logged-in visitors every month. Videos have a high viewership rate than any form of content and this gets you higher chances of visibility and reach on digital media.
You have many easy and quick options to create videos. If you do not have a professional camera, any decent mobile phone camera will do the job for you. Then you have free tools available that offer a wide selection of video templates, voiceovers, animations, and editing options to create videos as per your requirement.
Creating short videos don’t take time and keep you served with enough content to engage users across digital media with highly interactive and engaging video communication.
Get Active on Social Media
Build your social community online and reach out to users organically. This way you are able to build a strong social network that allows you to connect one-on-one with individual users. Here, you do not have to pay any cost of promotion or any premium membership fees and you get to reach the large number of filtered and selective audiences searching through immersive social networks like Facebook, LinkedIn, and Instagram.
As you keep organically adding followers to your social profile, you get more chances at acquiring traffic and gaining leads with time. And this sustains for long. This also acts as a parallel channel to interact with users other than the service platforms or websites. And with network marketing features, integrated shopping facility, and advanced service modules continuously being added to these platforms, it becomes more practical and lucrative to do online marketing through social media.
Optimize for Local Searches
If you are a business operating locally and offering solutions that can receive a response from a geographic locality, you have a sizable opportunity to crack business through local searches. Here, you can get your business listed in the business listing directories. Also, you can adopt Local Search Engine Optimization and push your business up in the local rankings to be easily be reached by target audiences looking for similar services in your area.
These are just organic efforts and do not involve any direct cost. So, you can depend on these without having to do any monetary investment. Therefore, this proves to be a great option to choose for promoting services when operating a business on a small scale or at an entry-level.
Team-up and Collaborate with other Businesses
Teaming up with businesses allows you to have an expansive reach through a larger pool of audiences at shared capacities. Doing this, you can tie up with businesses that are operating in parallel segments and selling products or services that are complementary to your offerings.
So, if you are into selling pet grooming products you can tie-up with veterinary services and exchange platforms to pitch your products to each other’s followers and client networks.
You can also tag each other on your profiles from time to time to promote your work or announce new launches or send contest alerts. This can be done without adding up to your cost of promotions. And in case you have some events to sponsor the cost of participation can be split-shared with the partner businesses. This way you can enter into different marketing alliances and mutual ‘share and care’ exercises and make it work for you without investing too much money.
These are the tried and tested ways to get you to market and promote your business on digital media without having to invest much money. For your advantage, these are the options that you can easily try without involving extra resources or building any special skills, or trying it too hard. You have to just keep your flow of action going taking a conscious lead and executing it right. And you will get results without having to involve much money or investing your fate into marketing.